Thursday, March 26, 2009

Product Comparisons

Continuing on the previous topic...

Version Comparisons can offer more than just justification for upgrades, it can actually help your users find which product is best for their needs. For instance:

Navisworks - Do I need Manage, Simulate or Review? There is also Freedom but that is just the viewer but where do the options of the viewer overlap the others?

Max or Max Design?

Alias - Would I need Design, Surface or Studio?

There are probably others but I think my point is made. The moment that you start creating a disconnect by increasing the options for a single product line it is imperative that you include some type of comparison. At least Navisworks tries to do it but only on a high level. For example, all have Review Toolkit and 3D File and data aggregation but what does that mean to someone who has not used it? I challenge the people who created this list to go home and ask their spouse (or better yet call your mother), show them the list and ask them what the differences are between the products. Ask them what Review Toolkit is and see if they can come up with a remotely similar description to what you think is straight forward.

Why make this confusing when you probably already have the information at your fingertips. You spend a huge time marketing your but you missed something big when you don't allow the users to understand differences without extensive research.


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